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1) They have money
2) They have time
3) Money + Time = doing abnormal things while wasting time and money
4) Doing abnormal things while wasting time and money = entertaining
For years I have been addicted to online blogs. Not only do these online blogs focus on political, environmental, and human rights issues of today, they also focus on.. celebrities. Celebrity gossip can be summed up into one word: addictive. Sure, it seems shallow, but really when you look at it the people reading the gossip are lonely people looking for something to get rid of their every day lives for five minutes and diving into someone else’s… someone who is probably much more wealthy, attractive, tall, lives in a warmer climate… etc
If the question is “Why are we obsessed with celebrity gossip?” the answer is easy: we love the beautiful people who do the things we can’t, and wouldn’t, in our real lives. These people use guerrilla marketing to promote themselves on a daily basis, whether it be going to a popular club or restaurant, or getting arrested and having cocaine in their car. They get the impromptu attention from people thousands of miles away, who weren’t there (whatever club or the scene of a crime), and probably don’t have a friend or relative within 6 degrees of Kevin Bacon who was there either.
This isn’t only an issue in the United States where we have MANY other things to be concentrating on (i.e. our war obsessed money hungry spending machine we like to call the government, the war, poverty, lack of health care, crappy public education, etc.). This is also an issue in the rest of the world, and as mentioned in class, Bollywood specifically is another celeb-obsessed goldmine for people around the world. In fact, the title of “most beautiful woman in the world” is Aishwarya Rai, an Indian actress.. if they have the most beautiful woman in the world to entertain them then it’s no wonder they’re so obsessed.
If you check out the blog on Heidi Montag written a few days ago you will notice that everything she does is guerrilla media at its trashiest… I mean finest. She was a nobody. She still IS a nobody, but someone across the country is writing in a blog for class about her right now, so I guess she’s made a mark in some weird way.
We may never understand the real lifestyles celebrities lead, but it is nice to hope that we can get a taste of what they’re doing and how they’re doing it. Someone, somewhere must have seen something amazing in them to give them the worth of being on multiple magazines, running their own clothing lines, or being a star athlete. People who love celebrity gossip realize it, they just want to make sure they don’t miss out on seeing that same thing.
-patty
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Marketers invest tons of money and considerable amount of effort to get celebrity spokespeople for their companies. Motive is clear: to attach glamour and popularity from sports, film, and TV to the company. Celebrities are not the only ones that want attention in town. Companies strive for popularity as well so they take advantage of this celebrity phenomenon and desperately want to make their brand compelling. Sneaky sneaky. Bravo for whoever thought of this idea decades ago. Beyonce signed a multimillion-dollar endorsement deals for L’Oreal beauty and hair care products, Pepsi, and Tommy Hilfiger for a perfume line. Way to go girl! I don’t even wanna go about Britney. She’s just been everywhere! No matter how bad brits’ reputation goes down, she still tends to bring sooo much attention naturally to everything…literally. Why do we buy the same things stars use? No matter if it’s the $200 organic wrinkle reduce cream or the $5 blue volume mascara. They use it…we buy it! We want to look like them. Admit it! Either it’s intentionally or subconsciously. We want to smell like them so we buy the perfume/cologne they sponsor. If we don’t want to look or smell like them, why do we buy the products they sponsor? And please don’t give me that the product works or smells good…
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Chrstina Aguilera got a boob job. Hilary Duff is anorexic. Justin cheated on jessica biel. We don’t care if celebrity gossip is true..we just want to hear any info! When a female star gets a belly she’s automatically questioned if a baby is expected. The fact that she is getting fat is not juicy enough! Magazines need to sell, so gossip is made up stuff and publishers jump to conclusions! The audience is so gullable..we believe anything! So magazines..please keep writing more junk! We need to be entertained..pfft
-caroline
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Isn’t weird how much time we spend reading and watching celebrity gossip? Why does it amuse us so much? Do we read it to prove ourselves that they don’t live the so-called “life of the rich and famous” and that our lives do have some similarities? We all make fun of the ridiculously stupid things they do, but yet we still spend money on magazines and making them even richer. Who cares if Haley Barry or JLo had babies and gained weight! It’s normal, isn’t it? Who cares if they got busted with drugs? Just be glad your friends didn’t! Celebrity gossip is so natural in any society. It was even popular in ancient Rome. We all say we have these busy lives, but we always somehow find a way to find out the juicy gossip like if it were the Bible!
-caroline
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Let us take an entire post to discuss Heidi Montag. When we want to talk guerrilla media lady of the evening, this is the one we should pinpoint. Montag began her “career” on a reality show and has expanded that “career” into many things (a line of clothing, a healthy relationship with the paparazzi, a disease I like to call “every disease rolled up into one distributed by Heidi Montag” etc). But beyond that, whoever (or whatever) is behind this woman is a brilliant guerrilla media-ist (is that a word? probably not.) She is a small army of one (or two or three plus however many other body parts have been attached via plastic surgery) and she has attacked us, the massive public, with her awful ideas (she supports john mccain) her trashy ken doll boyfriend (just check out the photo below) and her even worse fashion line (including mass amounts of zebra print, white jean, and shorts so short they’d make Britney blush). Heidi and her [insert something i shoudn't say on a blog for school about Spencer's persona here] boyfriend also decided it would be a great idea to take the yacht out on Valentines day and have a little public celebration right there, docked, in front of definitely more than one camera. Some flowers… chocolate covered strawberries… Jimmy Choo’s… shit eating grins… the whole deal. She loves the media, and If you haven’t gotten the picture, I’ve posted a few below: 
Thanks to perezhilton.com (even though I think you should just give it a rest, Perez. Seriously) for the insightful images. I like to call these, “ya know, just relaxin’ with our stuff hangin’ out and our ‘smart’ reads… just gettin’ some roses… just checkin’ myself out… the usual..” -patty 
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I’m going to try to spiff this up a bit after reviewing the site in class. I do appreciate the advice from anyone who gave advice– a blog is cool because it’s like a journal where you can get input… I wonder if I could post about my love life on here?
Beyond that, let’s talk about media. Hugh Hefner has used his body soul and mind in every way possible to get the media to notice him… well, not just HIS body, but the bodies of many a blond, big boobed woman who may or may not know where she left her brain. Recently, Hugh turned 82. Wow. Great. Awesome. Just because he’s still (strangely, might I add) having a lot of sex doesn’t mean I care to a) see him on his 82nd birthday surrounded by his hoes and/or b) imagine him having sex. with anyone. ever. Good for you, Hugh, bombard the world with your… well, I won’t go any further than that considering this blog is for class. I don’t know how to link it…. but here’s a pic: http://perezhilton.com/2008-04-06-its-senior-sunday
Annnnd in Bollywood news…: Ab Himmesh, Asha Tai ke gusse ka KARZZZ kaise chukaega
Also Fardeen Khan seems to want to get rid of his flab. I have news for you, Fardeen. We have a lot of other stuff going on; we don’t want to deal with your flab: we need to deal with our own flab first.
Okay, so some woman in South Wales is pleading not guilty to a charge of killing her Scientologist father and sister. Apparently they didn’t let her have medical treatment because of their crazy Scientologist beliefs. Well there ya go, they deny a person treatment and she goes off and kills ‘em. I say good for her– they probably wanted someone to send them back to the Motherland as quickly as possible. Here’s a link: http://perezhilton.com/2008-04-06-headline-of-the-week-weak-110#more-17450
In OTHER news, Mariah Carey’s new album was leaked onto the internet. Oh damn, now I don’t have run out and buy it the day it drops… oh wait, I wasn’t going to do that ANYWAY. Anyone? Anyone? No? See, it’s a favor to her, no one was going to buy it anyway. On another note, she’s getting old(er) and having her facial hair waxed on camera. That’s guerilla media for ya: it’s startling, sudden, kind of scary yet equally informative. Here’s a shot of the very public spa treatment going down: http://perezhilton.com/2008-04-06-mimi-is-gonna-me-majorly-pissed
Goodnight, class.
-patty
Filed under: Uncategorized | Tags: blinded by the fright, cucumber, danity kane, dumb., emo, ice, japan, jared leto, pepsi, punk, ridiculous
Let’s seee… I’m sure a lot has happened in the life of Britney Spears since my last post so I should probably update you on the A+++ celebrity gossip… and then we can talk about “bands” that don’t matter (i.e.Danity Kane).
But before we tear into Ms./Mrs/Miss. Spears we should talk about Paula Abdul and her need for some dental floss outside Mr. Chow’s last night. Unless that’s a green spacer in her teeth, she should have tried to remove it as quickly as poss…wait… she has no clue about the spinach in her teeth. Let’s enjoy these pictures.
I want to take a second to tell you about something that will change lives… and if it doesn’t change lives it will change mixed drinks around the world. Pepsi Ice Cucumber is being released in Japan. It will either be amazing or terrible. Let’s try to get some and take a vote.
Holy CRAP. Emos are being attacked! Join in on the fun ASAP… I kid, I kid. But really– “emo” vs “punk” kids (and I stress the word: KIDS) got into an altercation in Mexic..o….it’s not important yet but when people are flocking all over Loyola’s campus hunting down Emo’s we’ll know we should be concerned.
In other news… Jared Leto got a haircut and is (surprise surprise) still drop dead gorgeous. on the outside.
Perezhilton wants to know which member of “making the band-band” Danity Kane is a man. You tell me, I can’t stand to look at them for long periods of time. IT’S BLINDING! IT’S BLINDING!
Okay, lets forget Britney for now.. Any thoughts?
-patty
Filed under: Uncategorized | Tags: $$$$, good charlotte, harry potter, insane, michael jackson, paris hilton, scientology, sheryl crow, tom cruise
Today on Perezhilton.com there is a post with a picture of Paris Hilton and her new boyfriend, one of the “musicians” of the band, Good Charlotte. The photo shows Hilton wearing a t-shirt with her own face on it. Apparently it comes from her line of clothing. I believe you know your self-obsession is bad when you leave the house wearing two versions of your own face.
Unfortunately (for her, at least) Sheryl Crow took the liberty of putting a gigantic Scientology sticker on the window her car. I’ve always assumed Sheryl was one of the more down to earth mainstream artists, but apparently she really is soaring around in outer space with Tom Cruise and John Travolta.
And in the tradition of making it always-easy-to-discuss/mock/defend/whatever-it-is-you-do-with-him, Michael Jackson was able to “save” his Neverland Ranch today. Apparently he owed $24.5 million dollars to someone so his ranch was up for auction. It honestly doesn’t matter to me who these people are, simply because $24.5 million dollars is enough to be upset about no matter who you are. More than upset. I would let someone auction me off to avoid repaying $24.5 million dollars.
On a final note, the Harry Potter series will be turning the last book into, gasp, not ONE but TWO sleeper films. I know, I know, everyone LOVES Harry Potter, and now that Daniel Radcliffe has revealed it ALL in Equus on the stage we can feel more familiar and comfortable with him… but really, are more Harry Potter movies necessary? That was a rhetorical question, trust me, I already know the answer.
–Patty